Tuesday, November 25, 2008

Géomarketing for the Moroccan Banking sector




With our growing database we are today able to do so much more than we did three years ago. Below for example you can see all the local banks of a neighberhood of Casablanca. We are able to tell the banking sector today some key criteria for their developmment:


* Where is geographic growth potential for banks such as AttijariWafabank, BMCE, BMCI, Banque Populaire, SGMB, Crédit du Maroc?
* Which major potential customers could you target around your neighberhood?

Saturday, November 08, 2008

Global Navigation launches G-Distribution, the first distribution geographic database in Morocco and North Africa


The Casablanca based company Global Navigation, a regional leader in geographic databases, has just released the first database with major points of interest related to the distribution sector in Morocco.

G-Distribution contains field collected geographic data related to the distribution sector .
The database is updated daily throughout the year. A team of over 10 regional field representatives is in charge of providing the most up to date field data in real time.

The quality of the data is insured through the multiple data sources that are used and also through the expertise in the field of distribution that the Global Navigation data analysts have developped throughout the years.

This is the first exhaustive database of its kind that includes over 300 000 points of sale of different retail categories in 314 cities and villages of the kingdom. Among the existing points of sale categories one finds grocers, hardware stores, phone shops, dairy product shops, tobacconists, pharmacies, parapharmacies, coffee shops, restaurants… etc,

G-Distribution targets major operators in distribution. Different sectors are targeted , such as the food industry, telecommunication and health. This database allows major logistical cost reductions as well as considerable gains in sales. It also allows better visibility of the different morrocan distribution market changes.

To know more:

http://www.cartesdumaghreb.ma/
Contact :Fayçal Chraibi
General manager of Global Navigation sarl.
Mobile : +212 61 40 15 41
faysal.chraibi@globalnavigation.ma
Tél : +212 22 987 007
Adress :21, rue Ahmed Naciri n6 Palmiers Casablanca, Morocco